Archives for posts with tag: coffee

A taste of Sencha

~ Americans ~

Americans sure like to rush around, don’t we?  We move so fast from here to there.  From home to work, out to grab a hurried lunch, then back to work, after which we run a few quick errands, before we dash off to the gym, or a class… I’m sure you get the idea… we are always on the go go go.

This “lifestyle” (or lack of style in living life) has taken a large toll on many of us. We are all too often stressed out, we feel tired more often than we feel rested, we are constantly thinking about all the things that we need to do in the future while not recognizing our present, and we have forgot how to feel truly content with where we are and what we have.

Tea is a very much the opposite of the American way of life.  It is a sit down, slow your roll, take some time to relax and enjoy life sort of drink. Which is why I believe that now, more than ever, Americans need someone to bring tea into their lives.

In an attempt to help the aforementioned, American tea drinkers, like myself, are seeking to bring the gift of artisan tea to the people.  I’m going to offer my thoughts about how tea can affect the following topics:

  1. Productivity
  2. Relationships
  3. Economics

I choose these topics because they weigh heavy on the minds of the typical overworked American.

~ Coffee, Tea, and Productivity ~

Many Americans fuel their constant feelings of “do more, do faster, do bigger” by drinking coffee.  I use to be one of those people.  I would drink many cups of coffee every day.  Coffee became something I would use to keep myself going down the meta to do list that made up a “normal” day.

Nowadays, I’ll drink coffee from time to time, but it is a rare occasion.  Rather than grabbing a to-go cup, or having a machine brew me coffee, I’ve opted to slow down and make tea. I’ve blogged about this before, but I think it’s worth repeating. Rather than having a negative impact on my productivity, I’ve found that taking the time to slow down and prepare tea has made me feel more calm, clear headed, and less stressed.  As a result, I make less mistakes, and I’m more pleasant for people to be around.  The over all result: I’m far more happy and far more productive.  Needless to say this has done wonders for my “professional” life.

~ Coffee, Tea, and Relationships ~

Brewing a good oolong, or a pu-erh tea gongfu style can be a ritual that can last an hour or more.  While the prospect of sitting down and experiencing a good tea for that length of time is something I find exciting, most Americans would probably run for the hills at the thought of having to sit, drinking and talking about tea, for longer than ten minutes.

However, I’ve found that the people I’ve been able to brew tea gongfu style for, find the experience to be both a pleasant surprise and a rewarding activity, even if they were apprehensive about the process at first.

Having people sit down and drink tea prepared in a gaiwan is always very social.  The people talk about the tea, their jobs, and sometimes even their lives outside of their jobs.  At the end of the gongfu session, the people have shared some well prepared tea, and the gift of time spent and conversations had with one another.  Doing this helps build and sustain meaningful relationships with our fellow human beings.

~ Tea and Economics ~

Tea is a very inexpensive drink (and hobby) for anyone, and in tough economic times, it has not only helped me slow down and relax, it has also helped me keep of my paychecks.

Before I was drinking tea on a regular basis, it was commonplace for me to go to Starbucks at least once a day, usually in the morning on my way to work, and spend anywhere from $2.00-$5.00 a day on some sort of drink.  Now I spend $10.00-$20.00 on a few ounces of loose leaf tea and it will last me for about a month, and since I can infuse the leaves many times, I get MANY cups of tea.   I’m not a math person, but the savings are obvious.

I would also like to point out that spending money on loose leaf tea is far more cost effective than single-use tea bags, which are filled with lower grade tea and will fail to steep for more than two infusions per teabag.

~ End Notes ~

As American tea people, we are living in a very exciting time. Tea is becoming more and more popular, and everyday more people are becoming curious about about this wonderful beverage.  I really believe that the next few years are going to be great for us tea people…

  • Go and drink some good tea.
  • If you can share it with friends, do that too.

~Intro~

Today I read an very good post by Diane Walden over at T Ching all about how much the specialty tea business is growing here in the United States.  She sites the success big players like Argo, Adagio, and Teavana.  Ms. Walden furthers her argument by also writing about other small -but successful- specialty stores that can be found in growing numbers all over the country.

Adagio retail store Naperville, IL. (Image via Agagio Teas).

Reading this post got me to thinking.  I’m going to try to explain my thoughts here…

~My Thoughts~

I remembered watching films from the 1970s (my favorite decade when it comes to films), and noticing that whenever characters are drinking coffee, nine times out of ten they are drinking it from a mug.  The remainder of the time, the characters are drinking their coffee out of a generic to-go cup.

So what?

So this: The now ever-present Starbucks logo was totally absent.  Ms. Walden talks about Starbucks in her post, and she states that they did not really find their mojo until the 1980s. If my own memory serves correctly, the specialty / gourmet coffee craze did not really get moving until the 1990s, the era of grunge music, both of which happened to come from the crazed city of Seattle.

I think of coffee in the United States in the following terms…

  • Before Starbucks
  • After Starbucks

Is it possible that something similar could happen to tea? Could a tea version of Starbucks arise, or will a company like Starbucks or McDonald’s take over one of the growing and successful emerging tea retailers?

Ms. Walden writes,

Chicago has been a hotbed/center of successful U.S. retail loose-leaf tea store concepts, including TeaGschwendner‘s, Argo‘s, and, most recently, large online retailer Adagio‘s.  New York has seen the Argo chain come to town and TeaGschwendner recently moved into a tiny space in Rockefeller Center.  What concepts are working best in terms of potential growth into the kind of dominance that a few coffee chains hold in their niche?

For whatever it’s worth I hope tea will not suffer (I use that word suffer very deliberately) the same fate as the coffee.  I say suffer because even though chains like Starbucks, Caribou, and Second Cup have really taken off in the coffee market, it has been at the cost of so many small -and unique- Ma & Pa coffee shops.

Image via Brandon at Wrong Fu Cha

Currently there are very few small Tea Houses near where I live, but there are a few, and those few are all unique.  I like the uniqueness of those places.  I don’t want there to be a Baltar’s Tea House (or whatever) near every Starbucks.  I’d rather have the variety of many different small tea houses.

(Points to you if you get my awesome Battlestar Galactica reference about Gaius Baltar).

~End Note~

Ms. Walden writes regularly for T Ching, and her opinions on the tea industry are all worth a read.  In addition to writing about tea, she has started two tea businesses, one of which is a specialty tea house called The California Tea & Coffee Brewery.  You can also follow her on Twitter @CA_Tea.

 

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